Tuesday, August 12, 2008

Good organization

Good organization is not just limited to print, especially when it come to the Web. In a recent article, NBC’s Olympics site is no medal contender, by Robert Weintraub, he writes about how poorly the nbcolympics.com Web site is displaying the Olympics.

He writes, “Unfortunately, that very site, which should be the best stop for deciphering the labyrinthine schedule of events, is not very user-friendly. For my money, the New York Times’s Web site is a far better option. Its Olympic Tracker is everything NBC’s site should be, but isn’t—clean, easy to decipher, and free of the invisible, insidious hand of marketing.”

I was stunned to read that passage. I always thought a major media company would put serious effort into how they organized things on the Web. Surprising, Weintraub is praising the New York Times’s Web site for getting it correct.

In reflection, I think it should've been the other way around with NBC having a better site because, of course, they are a media company. Seems logical. But, it seems that the New York Times is getting the praise perhaps because they employ journalists and most likely included them in the Web page's design and organization. Way to go New York Times.

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